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The Complete Primary Clothing Review: Fit and Quality

Enjoying some unexpected snow here in the Pacific Apollo's favorite Primary pajamas!

Mama, Why Don’t You Ever Buy Me Pink Clothes?

Four-year-old Apollo came up to me, his big brown eyes shining. “Mama, why don’t you ever buy me pink clothes?”

I wasn’t sure what to say.

Umm…I didn’t realize you wanted pink clothes” I replied.

“Well I do. Pink is my favorite color”.

Apollo's love of pink led us on a quest for pink clothes for boys.
Apollo was full of confidence in his new pink shirt and camo pants.

That conversation led me on a quest to find a few pink shirts for Apollo. Turns out, it wasn’t easy. The best I could come up with was this pink shirt (which he proudly selected himself). Unfortunately, it also had cupped sleeves and fancy ribbing around the neck.

Apollo's love of pink led us on a quest for pink clothes for boys.

Apollo loved his new pink shirt. He wanted to wear it every day and often paired with these camoflauge pants that he picked out at the same time. Finding pink clothes that didn’t have ribbons or sparkles or princesses was not easy.

Later that year, was established. I was thrilled to find a company that was making basic clothing, in all the colors, for all kids.

So, what exactly is Primary Clothing and what is so special about it?

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Primary is offers clothing with no logos, pithy statements, or sparkles. But rest assured, that does not mean boring.

Primary carries shirts, shorts, pants, pajamas, socks, underwear, dresses skirts, hoodies, coats, and moreĀ in 20+ different colors.

Abel looks adorable in this rainbow romper from

Check out my grandson, Abel, in this adorable rainbow romper from Primary. In photo on the right he is also wearing a Primary cardigan.

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How Does Primary Clothing Fit?

I was a little bit worried about sizing when I placed my first order of Primary clothing. I talked to a friend and ended up buying the 6/7 for Apollo which fit perfectly. Apollo is six and a half and weighs in at 44 pounds to give you perspective.

I washed his clothes and there was no shrinkage whatsoever.

Abel in a yellow Primary polo.

Update on Sizing:

I have now purchased many Primary pieces for all three of my grandsons, and my daughter’s both felt like Primary baby clothing ran a little on the small size. Both Adalia and Tilly had much bigger babies than I did. So, I would say Primary Clothing runs a bit small or true-to-size.

What Sizes Does Primary Clothing Offer?

Primary offers baby clothes (in sizes 0-3 to 18-24) and kids sizes 2-3 to 10-14 for most pieces. Primary now offers adult sized pajamas, so the entire family can match!

Cutest Uncle and Nephew Duo Ever! Bellingham photographer

A huge range of sizes means Apollo can wear matching pajamas with his nephews…something he loves!

Abel wearing rainbow striped pajamas from Primary.

How is the Quality of Primary Clothing?

This clothing is bright, vibrant and durable. It is comfortable right out of the box and comfortable wear after wear. My only complaint is that the hoodies are thin *, more suited to a cool summer day than an extra layer in the winter.


Apollo loves the feel of this soft, cotton clothing. Primary clothing has no tags so they are ideal for a child who is sensitive or has sensory needs. My favorite is the pajamas which remind me in softness and feel of Hanna Andersson at a fraction of the price.

This clothing is bright, vibrant and durable. It is comfortable right out of the box and comfortable wear after wear.

Abel wearing a Primary clothing tank.
Abel in a Primary Tank for babies.

Update: They have now added JEANS! I bought Apollo a pair to try out and he loves them. In fact, he has told me more than once, “Mom, you should just buy all of my jeans from Primary”.

Primary jeans are soft and stretchy which makes them more comfortable without sacrificing style.


One of my favorite things about Primary clothing is that the colors don’t fade or pill. They look great wash after wash.

How is Primary Clothing Pricing?

Primary clothing starts out at $8 and goes up to $58 for a puffer jacket.

Napoleon Dynamite party ideas. From snacks, to games, to costumes, we have it all!

And Primary clothing is perfect for costumes…like when you want to dress up like Kip from Napoleon Dynamite.

Get 20% off your first order at with code AFF20PCT

Primary Clothing

$8 and up

Sizes newborn - 14


Huge variety of colors



  • No Logos or Snarky Comments
  • Great Quality
  • True to Size
  • Comfortable
  • Perfect for Capsule Wardrobes


  • Literally no cons


  1. Joy

    We also adore Primary. The make the only legging that hold up to my wild climbing exploring daughter. Bright colors that always match and never fade, great quality, and a perfect fit for my skinny kids.

  2. Peg

    Whole heartedly agree with you about sayings on shirts for children. The only exception was one I recently saw that said in cursive…’If you can read this, you’re old.’
    The reason I like this one is because my two youngest children (millenials) say they can’t read my writing.

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